231 Over Everything

To know our brand, is to know the very foundation it was built on. We have been bridging gaps within our community since before we sat out to do so intentionally. The 231 Over Everything collection is a representation of community, family, grit, believing that we are stronger together than separate and living in that truth.

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Never Broken Always Lucid.

The "NBAL" way of life stem from a combination of the environment that we grew up in and life experiences. No-one cares what your story is, so remain focused on what you really want out of this life, and don't let anything break you mentally. Stay LUCID.

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Lifestyle.

"Eli is the epitome of Dreaming Lucid."

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Never Broken Always Lucid

Your circumstances aren't more powerful than you!

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Dream Lucid

"Look around you, everything that's here stemmed from an idea. Don't underestimate your thoughts."

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LoveIsRare

"Genuine Love is the rarest thing in this life. If you have that, cherish it."

The Foundation

Giving back isn't what we do, it is who we are.

  • "Lucid Living".

  • "Your Dreams Should Make You Smile".

  • "Being Selfless Is A Way of Life".

  • "A Lucid Lens".